Every creative hits a ceiling. More clients you could take on, more money you could make, and zero capacity to do any of it. I've made all three of these hiring mistakes, from my bedroom agency in Newcastle to now, so you can skip them and make your next hire take work off your plate instead of adding to it.
The 70% rule for knowing exactly when to start hiring, way before you're drowning
The one role I tell 90% of creatives to hand over first
Why your first hire is probably smaller and cheaper than you think
The quote that explains why you keep micromanaging, and how to fix it in your onboarding
The two-part vibe check every close hire goes through with me, including a date
Why a paid test project tells you more than any portfolio ever will
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