Ever feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the whole idea of selling on its head - you're not the one begging for the sale, you're the buyer, and that one mindset shift changes everything.
Why "the pitch is only 10% of the sale" and what you actually need to nail before you ever make an offer
The "always be the buyer" mindset that instantly kills desperate energy on sales calls
Why leaning into the pain (not the excitement) is the most uncomfortable but highest-converting move you can make
The scarcity vs urgency debate - and why limiting who you let in beats a countdown timer every time
What happens when you say no to $70k because the client isn't the right fit
Why "choosing your clients" instead of chasing them is the fastest way to build trust and confidence
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