Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've changed, and the ugly $12K a month we found leaking out of just one department. Plus the move that sounds ridiculous but made a huge difference to how I show up every week: sorting out my lunch.
Why Nath became CEO, and the identity wobble I had to get through before I could hand it over
Entrepreneurs vs intrapreneurs, and how to build a vision big enough that A players choose you over going solo
How skipping lunch turned out to be a real constraint in the business (and the simple fix)
The admin audit that uncovered $12,000 a month, and the Fathom + Claude setup that plugged it
The weekly leadership meeting and scorecard that stop your departments working in silos
The one question to ask about your worst days that shows you exactly what to fix first
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