Lee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a new house. This episode is what she did in that season, and the new offer we built together live on the mic.
The two-week paid trial that told Lee exactly who to hire, and why skipping this step is how most first hires go wrong
Why she made her hourly rate MORE expensive than her retainer, and what that did to her sales calls
The pricing guide she put straight on her website, and why it kills the ghosting problem after a sales call
Her 42k record month with just her and one assistant, and why revenue was never actually the goal
The new digital product she's building next, coached live on this episode: naming, pricing, and how she's going to sell it
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