Does your podcast marketing strategy still reflect the business you're running today? Or is your show representing a version of your business you've already outgrown?
Two conversations this week made me take a closer look at Evergreen Marketing, Simplified. One came from helping a client make sure her podcast keeps up with her evolving business. The other happened while I was teaching podcast SEO inside The Show, when I admitted something I'd never said out loud before: I've never really liked the name of my podcast.
And that realization led to a much bigger question. What happens when your business evolves, but your podcast marketing strategy doesn't?
In this episode, we're talking about the job your show is meant to do in your business, why a business podcast can work at every stage of your marketing funnel, and how your podcast strategy should help turn listeners into customers. We'll also look at competitive positioning, podcast discoverability, and what makes someone choose your show over another. Because podcast growth isn't just about publishing more episodes.
We'll also look at the things listeners actually see and hear: your name, description, podcast content strategy, and calls to action. Sometimes a few thoughtful changes are enough to bring your podcast business strategy back into alignment. Other times, as I've discovered, it's time for something bigger.
This is the final episode under the name Evergreen Marketing, Simplified, and I'm sharing why I've decided to make a change.
If your podcast marketing strategy needs a fresh look, join me for the free Canadian Chart Challenge starting November 2. We'll spend the month working on positioning, visibility, and podcast charting to help more Canadian women get found.
Grab your free seat at https://janditchfield.co/chart.
Ready to grow your podcast alongside Canadian women who get it?
The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts.
Join The Show → janditchfield.co/theshow
