Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer)

Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show.

A great podcast can become one of the most powerful marketing assets in your business. It can help you grow an audience, build authority around the work you want to be known for, deepen trust with the people already listening and create a path that helps you convert listeners to clients.

But none of that happens simply because you have a podcast.

Welcome to Evergreen Marketing, Simplified.

I'm Jan Ditchfield, an award-winning marketing strategist, Podcast Business Strategist and 2x top-ranked Canadian podcast host. I started my first show with a $25 microphone and 15 downloads, and went on to build a half-million-dollar business with podcasting at the centre of my marketing strategy.

Now, I'm bringing everything I've learned about podcast business growth, marketing and building shows that actually contribute to a business here on Evergreen Marketing, Simplified.

Because this isn't just a podcast about podcasting.

We're going to talk about the podcast business strategies that help your show get found, grow the right audience and climb the charts. We'll dig into podcast SEO strategies, discoverability and what can actually help you increase downloads without chasing numbers for the sake of numbers.

But we'll also go beyond the download.

We'll talk about podcasting for business, email marketing, content strategy, evergreen marketing, audience growth, thought leadership and the rest of the marketing ecosystem around your show—because your podcast shouldn't exist in a vacuum.

It should be doing something for your business.

And if you're a woman entrepreneur who wants to build a top-ranked podcast that gets found, grows your business and becomes one of the most valuable pieces of your marketing strategy, you're in the right place.

And for my Canadian women podcasters, there's another place I want you to know about.

Come join me inside The Show, Canada's Podcast Business Mastermind for Women Entrepreneurs.

The Show is where we're bringing Canadian women together to build stronger shows, grow our audiences, grow our revenue, collaborate with one another and put more Canadian women on the podcast charts.

It's free to join, and I'd love to have you in the room.

Join The Show: JanDitchfield.co/theshow

This is what I believe a podcast business can look like when we stop treating our shows like another piece of content we have to produce and start building them like the business assets they have the potential to become.

Let's get to work, my friend.

Next Steps: 

💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow

📲 Connect with me on Threads: @janditchfield.co

📩 Contact Me: heyyou@janditchfield.co

🌐 Visit My Website: JanDitchfield.co