If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity.
Getting found in 2026 isn’t about putting one keyword in your title and calling it a strategy. It’s about giving podcast platforms a clear, consistent picture of what your show is about—and letting listener behaviour reinforce it. That’s how podcast discoverability becomes part of your podcast business, rather than something you have to manufacture every week.
You’ll learn why show-level and episode-level optimization do different jobs, how podcast keyword research helps you choose opportunities worth targeting, and why your episode titles and show notes matter. I’m also breaking down the three questions I use to evaluate a keyword before I build it into my podcast seo strategy.
Because the goal isn’t to chase the biggest keyword. It’s to find the best opportunity. A strong podcast marketing strategy connects relevance, search activity, competition, and the larger territory you want your show to own. That’s where podcast discoverability tips become useful—and where podcast keyword tips become part of a real strategy.
This is also why podcast seo can keep working when you aren’t publishing. My show climbed to #11 on the Canadian charts while I took the summer off. For anyone podcasting for business, that’s the bigger goal: building an asset that can continue bringing new listeners into your world, even when you aren’t constantly feeding it new content.
If you’re ready to see how I build this from the ground up, join me September 28–30 for The Canadian Entrepreneur Podcast Experience. I’ll walk you through my process live, including keyword weight, show-level strategy, episode-level strategy, and the decisions behind choosing keywords worth pursuing.
Grab your free spot at janditchfield.co/summitand come learn with me.
Ready to grow your podcast alongside Canadian women who get it?
The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts.
Join The Show → janditchfield.co/theshow
