Santa hats in September? On Shift Happens, that can only mean one thing: the holiday season is already on the agenda. Host Nasser Sahlool and Melis Ciner, DAC’s vice president of media, talk about how marketers can make the most of the months-long shopping rush without relying on one big day or deep discounts to do all the work. From reaching shoppers while they’re still researching to keeping new customers engaged after the decorations come down, they share ways to turn seasonal attention into growth that lasts all year.
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