If authority is no longer controlled by brands alone, how do you earn trust from both people and AI?
In this episode of Shift Happens, our host Nasser Sahlool is joined by Jenna Watson, SVP of Media at DAC, and Dan Temby, SVP of Technology & Analytics at DAC, to explore brands should approach search marketing in today's AI search-driven world.
They unpack why every mention, signal, and interaction now matters, how AI is influencing decisions alongside consumers, and why brands need to break down silos to show up consistently across every platform and touchpoint.
The takeaway: success is no longer just about being visible. It is about earning enough authority to be included, cited, trusted, and recommended.
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