Hey Google, How Is AI Changing Marketing?

Keywords had a good run. But people are searching in full sentences, AI is answering before the click, and marketers are realizing that yesterday’s playbook is running out of pages. 

Search is becoming faster, more conversational, and far less predictable, and Google is building AI into every stage of the journey.

In this episode of Shift Happens, host Nasser Sahlool is joined by Miles Savage, Head of Agency at Google Canada, to explore how AI is changing the way people search, shop, discover brands, and make decisions.

They unpack why marketers need to stop obsessing over keywords; how stronger data, smarter bidding, AI-powered campaigns, and flexible budgets can unlock growth; and why success in the age of AI will depend less on chasing clicks and more on influencing real business decisions.