What if 90% of your local search opportunity is still sitting on the table?
In this episode of Shift Happens, host Nasser Sahlool is joined by Kyle Harris, VP of Local Optimization at DAC, to unpack the “90% problem”: why multi-location brands still struggle to get the fundamentals right across every location.
They explore how accurate listings, reviews, photos, and the small details of each local customer experience can shape visibility in search—and help brands get recommended by AI. Kyle also shares how teams can prioritize the work, measure what matters, and turn what they already know about their locations into useful signals.
The takeaway? The next big leap in local search may come from sweating the small stuff—and finally getting the basics done at scale.
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