Get your copy of Profit Is Personal
In this episode of the Hairstylist Rising Podcast, Jodie sits down with salon business coach and author Nina Tulio to talk about what profit really means inside a salon business.
If you’ve ever felt fully booked but still financially stretched… this conversation will hit home.
Nina shares insights from her new book, Profit Is Personal, and explains why profit is not just about numbers on a spreadsheet — it’s about leadership, culture, systems, pricing, and personal growth.
Inside this episode, we cover:
- Why avoiding your numbers is costing you more than you think
- How to read your profit and loss statement without fear
- The 3 growth levers every salon owner should track weekly:
- Frequency of visit
- Average ticket
- Volume (plus the bonus lever: retention)
- The difference between revenue and actual profit
- Healthy profit targets for:
- Commission salon owners
- Independent artists and suite renters
- How payroll, back bar, and rent impact your margins
- Why emotional discounting damages your value
- How to create pricing based on facts and data — not comparison
- The connection between culture, onboarding, and profitability
- Why social media panic shouldn’t dictate your business decisions
Nina also breaks down what sustainable profit really looks like and why reinvesting into your team, systems, and long-term growth is part of building a strong business.
If you are:
- A commission salon owner
- An independent stylist wanting stronger margins
- Considering opening a salon
- Or simply ready to stop winging your finances
This episode will give you clarity, direction, and a framework to start paying attention to what actually matters.
Resources Mentioned
Get your copy of Profit Is Personal
Visit Nina Tulio at ninatulio.com
Mentioned in this episode:
Escape To Elevate Retreats
Learn more and apply for Escape To Elevate - www.escapetoelevate.com
