Links mentioned in this episode
Digital Salon Retail free seminar, digitalsalonretail.com
Sought After Educator Accelerator waitlist, jodiebrown.ca/sae
Follow Jodie on Instagram, @itsjodiebrown
If you have ever felt the guilt of being bad at retail behind the chair, this episode is going to change the way you think about selling forever. Victoria Domizet spent over a decade as a hair educator before she stumbled into affiliate marketing during a Melbourne lockdown, and what started as a forty five dollar surprise turned into a full business teaching stylists how to get paid for the recommendations they are already making every single day. This conversation covers how to set this up in your chair, on your phone, and across your social media, without ever needing to be an influencer or carry a dollar of stock.
→ How Victoria made her first affiliate sale from her couch during lockdown and had no idea what had happened
→ Why traditional salon retail no longer works for the seventy percent of hairstylists who are now independent
→ How to use a QR code at your station so clients can shop the exact product you are using on them
→ Why tagging a brand in your content sends your traffic straight to them instead of back to you
→ The simple phrase you can start using today to turn a product mention into a sale for yourself
→ How to use comment to DM automation to send affiliate links without any extra work
→ Why you do not need thousands of followers or perfect content to start making sales
→ Where to find affiliate programs based on where you live, and what to do if one does not exist yet
→ How TikTok Shop and Instagram Shop are about to change the way stylists get paid for content
→ Why retail recommendations from you as the professional build trust and keep clients coming back
→ How to think about client shopping behavior between appointments, not just the eighteen minutes they are in your chair
This episode is such a good reminder that the way people shop has changed for good, and the stylists who meet their clients where they already are will be the ones who benefit the most. If you want to start building income streams like this one for yourself, from your content, your expertise, and the trust you have already built with your audience, get on the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae.
