Links
→ Follow Layla Tourh on Instagram: @iamlaylatourh
→ Follow Beauty Boss / The Beauty Business Academy: @beautyboss.businessacademy
→ Learn more about the Sought After Educator Accelerator waitlist: jodiebrown.ca/sae
Money is one of those topics we still don't talk about enough in this industry, and it's time that changed. In this episode, I sit down with Layla Tourh, founder of Beauty Boss and The Beauty Business Academy, who has spent over 25 years building income streams that go far beyond working behind the chair. We get into the real reasons so many of us feel weird about wanting to earn more, and then we break down exactly what building multiple streams of income can look like in this industry, from education to coaching to digital products and beyond.
→ Why so many hairstylists and beauty pros feel uncomfortable talking about wanting more money
→ The difference between working one to one with clients and building a one to many business model
→ How becoming an educator can multiply your income without adding more hours
→ The rise of blended education and what courses can and can't move fully online
→ The real differences between coaching, mentoring, and consulting in the beauty space
→ Why digital assets like ebooks, templates, and downloads are an underrated income stream
→ How Layla's client made significant income from a single waiver template during COVID
→ Why the membership model creates predictable recurring revenue for salon owners
→ How memberships shift client loyalty away from a single stylist and toward your business
→ Why upselling feels easier when clients aren't paying for services and products in the same transaction
→ The power of experience and how small details, like a goodie bag at an event, add value clients remember
→ Why every hairstylist and beauty pro is already a salesperson, whether they realize it or not
If you've ever felt like wanting to earn more makes you less passionate about your craft, I hope this conversation shifts that for you. You can absolutely love your clients, love your work, and build a business that pays you well.
Go check out Layla's work over on Instagram, and if you're ready to start building your own income streams as an educator, check out www.escapetoelevate.com
Mentioned in this episode:
Escape To Elevate Retreats
Learn more and apply for Escape To Elevate - www.escapetoelevate.com
