Sign up for The Summer Sales Sprint!
This week I'm sitting down with Kat McEwan, known online as the Anti Hairdresser, and her story is one you need to hear. She was 21 weeks pregnant, fully booked six months out, and lost everything in a single day after being let go for reporting illegal activity at the salon where she worked. What she built afterward, using nothing but online marketing and sheer stubbornness, is proof that the skills you learn to promote yourself will carry you anywhere. We get into the difference between the long game of building your brand and the fast, tactical moves that put money in your diary this week, plus the exact language Kat uses to get clients to respond when they've gone silent on you.
→ Kat's story of losing her column through hidden employment while 21 weeks pregnant
→ Why so many self employed stylists end up in a gray area with no real protection either way
→ The real difference between long term brand building and short term gap filling tactics
→ Why sales feels uncomfortable for so many hairstylists, and how to reframe it as service
→ The exact wording Kat uses in follow up messages to get an instant response
→ Why a client going quiet on you is almost never actually about you
→ The stat every hairstylist should know about how much more clients are willing to spend
→ How Kat made 10k on part time hours once she understood how to market herself
→ Why the people you surround yourself with change what feels possible for your business
→ Details on Kat's five day summer sprint built to add bookings and money to your diary fast
If any part of Kat's story hit close to home, her five day sprint kicks off July 5th and runs through July 9th, just 30 minutes a day with a quick Zoom call walking you through simple, doable tasks to get bookings in your diary and money in your pocket. Replays are up for 14 days if life gets in the way, so there's no excuse not to jump in. Find Kat on Instagram at the.anti.hairdresser and send her a DM to get signed up. And if you take one thing from this episode, let it be this. The boring stuff you do again and again is usually what actually moves the needle. Thanks for listening, and I'll catch you same time, same place next week.
