Why would anyone pay more for your business when it sounds exactly like the firm down the road?
I sat down with my good friend Les Evans for his return to the show, and this one turned into a proper masterclass. We got into the hidden cost of sounding like everyone else in your industry, why it drags down what a buyer will pay when you sell, and what a soap brand, a guitar maker and a law firm handing out free coffee can teach you about standing out.
If you’ve ever read your own website and wondered why it sounds like your competitor’s, grab a notebook for this one.
Les is the author of Uncopyable, has worked with founders in over 25 countries and once ran a $100 million investment fund.
In this episode
The sameness tax and what it costs you at exit
How brand can add two or three to your multiple
The one line that turned a fund manager into a bank robber
How a law firm grew 400% without changing the law it practised
The question that exposes what you’re really selling
Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/
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