For years I've heard founders being told to build their personal brand, so why does my guest believe it's the worst thing you can do if you ever want to sell your business?
This conversation puts my guest at odds with Daniel Priestley and half of LinkedIn, and I wanted to find out why. We talk about the difference between brand and branding, why buyers hunt for undervalued businesses the way a dealer looks for a Picasso at a car boot sale, and the one asset Stevey says nobody can replace once you've sold.
If you run a professional services firm and you've ever wondered whether your name is holding up the valuation, listen before a buyer asks you that question.
My guest Stevey Arroyo started on the creative side, learning his craft at a studio in Australia whose clients included Apple. He now works on the deal side, putting a number on what a brand is worth when a business is sold. He also hosts The Brand Exit podcast, where he talks to founders and buyers about what makes a business worth more.
Value bombs
Why your personal brand could be the biggest risk in your exit
Brand versus branding, and why only one shows up in your valuation
How buyers use arbitrage to buy low and sell high
The three things a buyer checks before making an offer
What to do if you've spent years building your own profile
Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/
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