In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentoring at Outvertising.
Here are some of the topics discussed:
The three key benefits of dOOH
How L’Oreal and Arsenal harnessed dOOH
DOOH as a primer and core part of the media mix
Measuring the effectiveness of dOOH and the advancements being made
Audience data, search intent and profiling
Matching search uplift and historical data
Measuring till sales to give an ROI on campaigns
The retail media space
Harvesting device IDs and programmatic
The best idea for an dOOH creative that hasn’t yet been done
The ‘no click’ search and how it affects publishers within ‘breaking news’
Using dOOH as an extension to a sales strategy
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With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
