The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).

In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.

In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.

 

Here’s what you’ll learn:

  • The reason clever content is killing your Q4 sales (and what to do instead)

  • One shift that turns your product from “meh” to must-gift

  • What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)

  • The invisible copy mistake that’s secretly costing you conversions

  • How to shut down buyer hesitation before it ever bubbles up

  • What most brands get totally wrong about email frequency (and how to fix it without annoying your list)

  • Why sounding like a broken record might be your best Q4 strategy

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Links Mentioned

Full Show Notes

https://ecommercebadassery.com/391

 

Gift Guide Glow-Up

https://ecommercebadassery.com/glowup

 

Holiday Content Bundle

https://ecommercebadassery.com/holiday-content

 

More Holiday Podcast Episodes

https://ecommercebadassery.com/holidaypodcast

 

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Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

 

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

 

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

 

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

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Podden och tillhörande omslagsbild på den här sidan tillhör Jessica Totillo Coster. Innehållet i podden är skapat av Jessica Totillo Coster och inte av, eller tillsammans med, Poddtoppen.