Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist.

From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list.

In this episode:

  • Who’s behind the survey and why that matters when interpreting the results
  • What spending expectations can, and can’t, tell you about your customers
  • Whether different shopper behaviors call for different marketing strategies
  • How AI is influencing product discovery and shopping decisions
  • When holiday shopping starts, and what that means for your promotional calendar
  • Which offers shoppers say they prefer and how to weigh that against your own results
  • How much communication customers are open to during a sale
  • The role loyalty programs can play beyond the holiday season

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/394

 

Holiday Resources

https://ecommercebadassery.com/holidaypodcast

 

The Lounge

https://ecommercebadassery.com/membership

 

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

 

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

 

_______

 

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

 

_______

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Jessica Totillo Coster. Innehållet i podden är skapat av Jessica Totillo Coster och inte av, eller tillsammans med, Poddtoppen.