My brother calls himself an AI hater. We run a content company that uses AI every single day in multiple parts of the process.
So when Fonzi said there's one way to use AI that's the fastest way to lose respect... I had to sit with it. (I might have been the guy he was talking about haha!)
Today we unpack what we learned speaking at HubSpot's Unbound, the one word that defined the whole event, and where the real line is between using AI and losing yourself to it.
Plus... why 300+ people scanned our playbook and we weren't ready, how I built my own app in a couple hours, and why you're probably further ahead on AI than you think.
If you use AI for your content, this one's for you.
👉 Grab the free context document playbook and join us inside Business Creator Club: www.businesscreator.clubLinks mentioned in this episode:
Business Creator Club (playbooks + open office hours): https://www.businesscreator.club
The Unbound Playbook (Why Your AI Content Sounds Wrong): https://unboundplaybook.com
Our UNBOUND 2026 speaker page: https://unbound.hubspot.com/speakers/luis-d-camejo
Lindsey Rosenthal on Content Is Profit (POD0648): https://www.youtube.com/watch?v=0wFnQ4UPRE0
Raw Unbound vlogs on the BIZBROS YouTube channel: https://www.youtube.com/@bizbrosco
Replit (what I used to build the soccer card app): https://replit.com
Skylight (our family calendar shout out): https://www.skylightframe.com
The Football Show (World Cup clip workflow case study): https://thefootball.show
Send us your topics, guests, and projects: https://www.instagram.com/bizbrosco
00:00 We're back (and Fonzi's here)
00:25 Unbound recap... standing room only
01:30 Why HubSpot went all in on trusting AI
02:02 The one word everyone took home
02:54 Get the free context doc playbook
03:15 300+ downloads... now what?
04:26 The lesson: always have a step two
05:14 Why most event resources get zero response
06:26 People photographing slides... so we built a playbook
07:08 The Impact Stage and a sea of phones
08:11 What else Unbound taught us
09:21 Feel behind on AI? You're actually ahead
10:00 The Slack agent that turned 3 hours into 30 minutes
10:56 Fonzi the AI hater (sort of) warms up
11:25 The fastest way to lose respect
12:21 "I actually know more than I thought"
13:12 Use AI to empower your team, not replace it
13:56 How to start: define the problem, give it context
15:44 A problem clearly defined is half solved
16:23 Raghu and the end of one size fits all software
19:45 How this applies to creators and business owners
20:00 I built a soccer card value app in a couple hours
21:09 A companion app idea for a client's workshop
22:04 A custom song and website for grandma's 93rd
24:03 Fonzi joins Code for Creatives
25:46 Project ideas: AI CFO, family home app, editing workflow
27:26 The app where someone else holds your password
28:42 Side projects spark business ideas (Football Show case study)
29:56 Wrap up and shout outs
31:02 Business Creator Club office hours
