Lindsay Rosenthal has 50,000 followers on LinkedIn and makes content alongside OpenAI, HubSpot, Atlassian, Descript, and LinkedIn itself.
So when she told us she currently uses zero AI for her ideas... and stopped using it for her scripts and copy entirely... we stopped the conversation and made her explain.
What she said next is the whole episode. There's a specific reason AI can make you competent and almost never makes you the best, and once you hear it you can't unhear it.
We also got into the exact 30-day plan for someone sitting at 500 followers right now, why commenting is the most underrated sales activity on the internet, whether you should tell people you used AI, and the story of a guy who built a business on AI avatars and shut it down after a conference.
Oh, and Fonzie's back. He brought the Waffle House rule.
👉 Grab your free context document at www.businesscreator.club
Chapters:
00:00 What's coming in this episode
00:52 Fonzie's back and the LinkedIn queen is here
01:58 Boston, Unbound, and the AI talk we're doing together
02:25 Why LinkedIn is the platform nobody's posting on
03:39 Going all in on video before anyone else was
04:24 The six months before it worked
05:33 The system behind posting every single day
06:47 The content bank and the once-a-week film day
07:44 How she tells a good idea from a bad one
09:06 Fonzie's $5 filter
09:56 Creating content is a skill... and it's embarrassing at first
10:49 Our 45 days of Facebook Lives (we made it 15)
12:08 What changed when she started working with the AI companies
12:59 She uses zero AI for ideas
13:25 The exact way she uses AI on scripts and copy
15:02 Where AI actually belongs in ideation
16:00 Talking your way to ideas
16:33 MCP and why context is the real unlock
17:51 Fonzie's gap analysis for YouTube
20:23 The right way to use AI (and the laziest way)
21:00 The hot take: the jobs marketers gave AI
21:33 The fully AI episode we published
23:35 The junior editor experiment
25:19 The Football Show: 30 episodes, Claude, and Descript
26:28 Why Fonzie uninstalled it in one day
28:11 Should you disclose that you used AI?
29:11 The trust question nobody wants to answer
31:22 The handmade scarf
32:40 The AI avatar story that ended a business
34:32 AI is trained on the average of the entire internet
35:55 Fonzie's cooking rabbit hole
38:46 Why your skill level changes what "good" means
40:33 Case study: 500 followers, 30 days, go
41:08 Three pillars... content, comments, connections
43:02 Is all that commenting actually worth it?
43:43 The reframe: comments are outreach, not growth
44:37 The Waffle House rule
45:52 The soccer comment that got 200,000 views
48:13 Don't think about it as selling
48:38 Brand deals versus agency work
50:03 Inbound or outbound?
50:57 Boston, part two, and where to find Lindsay
53:19 Close
