Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months.
The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year.
The brands commanding the biggest valuations didn't just have better products. They solved a psychological problem that most of their competitors didn't even know existed.
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