One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue
The brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious offer-block tests trying to move subscription take rate. Nothing moved. The win wasn't at the decision point. It was upstream of it.
This episode is a breakdown of the exact section we added. I read the headline, the four annotated lines carrying Desire, Belief, and Hope, and the four trust blocks that dismantled the primary subscription objections and walk through what each sentence is doing and why.
If you run a supplement brand at $5M+ and your subscription take rate has been flat, this episode tells you exactly where to look and why the offer-block tests you've been running aren't the lever.
Podden och tillhörande omslagsbild på den här sidan tillhör
Bobby Hewitt. Innehållet i podden är skapat av Bobby Hewitt och inte av,
eller tillsammans med, Poddtoppen.
