Every supplement brand hits this crossroads: Amazon or direct-to-consumer?
In this episode, I think through:
Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)
The real economics: DTC vs Amazon
When Amazon actually makes MORE sense than DTC (yes, there are use cases)
A 3-tier product architecture framework for strategically using both channels
Whether you're just starting out, doing $500K annually, or pushing past $5M, this episode will completely change how you think about channel strategy.
This isn't about tactics. It's about understanding what business you're actually building and whether it's an asset worth owning or just revenue on someone else's platform.
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Bobby Hewitt. Innehållet i podden är skapat av Bobby Hewitt och inte av,
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