Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.
This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page.
If your supplement subscription page is asking visitors to make the quantity decision and the subscription decision at the same moment, this episode is the fix.
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