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Most people who are trying to grow their audience aren't failing because they're lazy or untalented. They're failing because of a handful of very specific, very fixable mistakes. In this episode, I break down the five most common ones — and I'll be honest, I've made most of them myself.
Whether you're building on YouTube, podcasting, Instagram, or a blog, these patterns show up the same way. And once you can see them, you can fix them.
In This Episode, I Cover:
Poor packaging: Why the appearance of your content matters more than almost anything else, and what "packaging" actually includes beyond just design
Inconsistent output: This isn't just about posting on a schedule; it's about topic, tone, and the experience people expect when they find you
Doing too much: How spreading across too many platforms (or producing too much content) dilutes your results and prevents the snowball effect from ever starting
Content that's too vague: Why general "success" or "mindset" content struggles to attract subscribers, and how to make your content more specific and sticky
Unpopular topics: The balance between being specific and making sure there's actually an audience for what you're talking abou
Work with Gillian Perkins:
👉 Build Your Audience Bootcamp (6-month program — join the waitlist!): https://gillianperkins.com/build
Startup Society (membership): https://startupsociety.com
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