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Want to grow your business without a massive personal brand or a big ad budget? Chandler Bolt did it — to the tune of $75 million — and in this episode, he breaks down exactly how.
Chandler is the founder of Self-Publishing School, which has helped over 7,000 authors publish their books and has done over $75M in gross revenue. His secret? Books and partnerships. In this conversation, he shares the full strategy — including how one book has generated $7 million in the last 12 months alone.
Listen to the full episode to hear:
Why a book is the new business card — and why giving it away for free actually makes you more money, not less
The 5 Ps of the 8-Figure Profit Bridge — Chandler's framework for thinking through every stage of business growth (paying customers → product market fit → profit → people → process)
The $6–8M partnership playbook — how Chandler's team does 40–70 speaking events per year and runs webinars with partners to drive the majority of their revenue
The 4 Ps of a bestselling book — person, pain, promise, price — and why getting clear on these before you write a single word changes everything
The 30-day rough draft challenge — write 1 hour a day for 30 days, and you'll have most of your book done
Book vs. paid program — why writing a book on the same topic as your course won't cannibalize sales (book = strategy; program = tactics)
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