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After nine years and just about every funnel setup you can imagine, I've landed somewhere that surprises most people: you almost certainly don't need funnel software at all. In this episode I walk through what a sales funnel actually is, the few tools you genuinely need to build one, and why the "convenient" all-in-one platforms usually cost you more money and more time than they save.
In This Episode, I Cover:
The wrong question - why "what's the best funnel software?" sends most business owners down the wrong patWhat a sales funnel actually is - the simple path every customer walks, from discovery to checkout
The tools you really need - a website, email marketing, a way to host live events, and a payment processor (and that's it)
The two-tool trick - why an all-in-one platform is really only replacing your website and your email software
What I actually use - Squarespace, Kit, and the cheaper alternatives worth knowing about
Free ways to start - the indefinite free plans on Kit and MailerLite, up to 10,000 and 2,000 subscribers
The thing that actually matters - why your strategy, not your software, decides how profitable your funnel is
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