350: Nail Your Niche Masterclass (straight from my free challenge)

This one is straight from Day 1 of my free Nail Your Niche challenge, and it is the training I wish someone had handed me in year two of my health coaching business.

Here is the short version. You have a niche. It is probably not niched enough to work in 2026. The way we niche has changed in the last two years and most coaches are still running a strategy from 2023, which is why you can do everything right and still feel invisible.

I break down the three criteria a problem has to meet before it will ever make you money, why root cause language quietly kills your marketing, and the shift I call identity-based niching. I audit a lot of businesses. Almost nobody has this part in place.

I also tell the story of the cliff I jumped off that ended my skiing career, the seven years of chronic fatigue that followed, and the $10K year that turned into a quarter million once I stopped communicating like a practitioner.

In this episode

• The three types of coaches this training is for: great offer and no clients, feast or famine, and the one hit wonder
• Why a list of deliverables is not an offer, and why adding more to the list makes it harder to sell, not easier
• My numbers: just over $10,000 in a full year selling single sessions, $90,000 the year I niched down to one transformation, almost a quarter million the year after when nothing changed except how I communicated it
• The two criteria that make a problem profitable: chronic and severe, and why a tension headache fails both while a migraine passes
• The third criterion that trumps the other two: awareness level, and why targeting inflammation, adrenal fatigue, leaky gut, or nervous system dysregulation puts you in front of people who do not know they have the problem
• What to target instead, with specific swaps for metabolic issues, nervous system dysregulation, inflammation, parasites, and blood sugar
• Why mold, SIBO, Hashimoto's and other diagnoses can work, as long as you are targeting people already diagnosed
• Identity-based niching: why "women in their 40s" is a demographic, not an identity, and the test that tells you which one you have
• The phrases that are not identities, including high achieving woman, busy moms, heart centered, health conscious, and woman in perimenopause
• Why the same fatigue program has to be built completely differently for new moms than for retired seniors
• The billboard rule: your niche statement has one job, and buying is not it
• Why your method, whether that is HTMA, Reiki, macro tracking, acupuncture or plant-based nutrition, belongs in your offer and not in your niche statement
• Pain point marketing versus outcome marketing, and why leading with the dream loses
• Why your niche is a marketing decision, not a practice decision, and why you can always switch

Resources

• Grab the niche statement workbook: DM the words "niche workbook" to me on Instagram @kendraperryinc
• Health Coach Accelerator, my six month business mentorship for health coaches and practitioners: LINK TO CONFIRM (found two candidates, go.kendraperry.net/hca and go.kendraperry.net/accelerator, need Kendra to say which is current)
• Find me on Instagram: @kendraperryinc
• Website: kendraperry.net

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