One DM almost convinced Kendra to completely change a webinar that was already working.

After someone told her they were disappointed that she didn't teach more about HTMA interpretation, Kendra second-guessed her instincts and added even more teaching to her webinar. The result? Her live sales dropped from six to just two.

So she went back to what she already knew: a webinar isn't meant to teach people everything. It's meant to shift their perspective, challenge what they believe to be true, and help them see a problem or solution differently.

When she removed the extra teaching and focused on those "micro shifts," the results were dramatically different: eight sales from just 68 live attendees.

In this episode, Kendra breaks down what went wrong, why teaching too much can hurt webinar conversions, and why you need to be careful about letting feedback from non-buyers influence how you market and sell.


In This Episode:

  • Why teaching too much on a webinar can actually hurt your conversions
  • The difference between teaching and creating belief and perspective shifts
  • How one piece of feedback from a non-buyer completely got into Kendra's head
  • The webinar mistake that took her from six sales to two
  • Why the pitch is about giving people a reason to buy now, not convincing them that your offer is valuable
  • How "micro shifts" can be more powerful than giving people a step-by-step solution
  • Why your webinar content should sometimes make you feel uncomfortable
  • The danger of empowering potential clients to DIY something they actually need support with
  • Why feedback from actual buyers and clients can be more valuable than opinions from people who haven't purchased
  • Why you don't need to make everyone your buyer

 

 

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