Your niche statement is not your sales pitch, and trying to cram everything into it could actually be costing you potential clients.

In this episode, Kendra Perry breaks down what your niche statement is really supposed to do, why you don't need to explain your method, philosophy, certifications, or entire approach upfront, and how to make your messaging clear enough that the right person instantly thinks, “That's me.” She also shares a simple billboard test you can use to see whether your niche statement is doing its job or trying way too hard.


In This Episode:

  • The real reason coaches cram their whole method into one sentence, and why it makes people bounce instead of follow
  • What a niche statement's actual job is (it is not to sell, and it was never supposed to)
  • The "five second test" that tells you if your bio is quietly repelling your dream clients
  • A real, specific example of a niche statement that actually works, and why "help women lose weight" isn't it

 

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