Nik Boogaerts, CEO and founder of Dealyv, explains why real estate agencies should revisit neglected CRM contacts instead of focusing only on new leads. Drawing on over 15 years in real estate, he shares his approach to restarting conversations and keeping relationships alive until buyers and sellers are ready. Discover how phone outreach brought his startup its first 10 agency clients, and why an ad campaign with no purchases prompted a simpler website buying journey. Nik also discusses using customer feedback to guide product design and keeping automation from becoming another task to manage. Founders and marketers will find lessons in lead nurturing, reducing friction, and building for a specific audience.
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