Kostya Vashkevich, B2B SaaS growth consultant at Measurement Layer, explains how established software businesses can approach growth through data rather than gut feeling. He shares why conversations with stakeholders and careful analysis of fragmented information are both essential to identifying opportunities and building a roadmap. Discover why clear website messaging, strong positioning, and understanding your ideal customer profile remain important as AI changes discovery channels. Kostya also discusses finding accessible growth opportunities, executing consistently, and the difficulty of accurate first-touch attribution. For founders and marketers, this episode offers a grounded perspective on connecting organizational insights, communicating with customers, and pursuing sustainable progress without chasing a silver bullet.
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