Corey Rice, Director of Strategy at KORTX, shares how audience research shapes media plans across programmatic advertising, paid search, and paid social. He explains why understanding audience habits should guide channel selection, and how relevant marketing case studies help prospects connect their challenges with proven campaign outcomes. Discover how his team uses AI-assisted research to handle tight proposal deadlines while keeping human judgment central to interpreting and presenting insights. Corey also discusses supporting agencies, brands, and franchise systems with different marketing needs. For marketers and business leaders, this episode offers practical lessons in research-led strategy, building trust through evidence, and choosing partners who collaborate and challenge your thinking.
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