Maira Bakali, co-founder of Disilytics, explains why reducing buyer uncertainty matters more than simply adding information to an online store. Combining development expertise with data analysis, she helps established e-commerce brands understand why existing traffic is not converting. Discover how viewing your website through a first-time buyer's eyes can reveal unanswered questions that interrupt purchases, including a skincare example where missing skin-type guidance creates hesitation. Maira also shares how LinkedIn and referrals bring clients to Disilytics, while case studies and testimonials build trust on its website. Founders and marketers will gain a practical perspective on website audits, product page clarity, and understanding the reasons behind customer behavior.
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