This is a free preview of a paid episode (55 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
What happens to your IP when it’s published under someone else’s name? Adrienne Dorison built the operations frameworks behind Clockwork—a book that’s sold more than 300,000 copies—yet her name never made the cover. Then a solo seven-figure consultant when author and later business partner Mike Michalowicz began interviewing Adrienne for his book in 2016, their collaboration eventually turned into a years-long partnership and a multi-million dollar company and brand, Run Like Clockwork.
This case study explores the before, during, and after of a major business partnership involving shared IP. Adrienne gives us full transparency into the negotiation process and financial structure of how her and Mike shared the Clockwork IP, as well as the untangling of assets and IP after dissolving their partnership recently to launch her own brand, Level11 Leaders.
Connect with Adrienne:
Want to go out-of-office without anything in your business breaking? Book your FREE, 45 minute call with Adrienne to get clarity on your next move: level11leaders.com/bookacall
level11leaders.com/exit
level11leaders.com/podcast
@adriennedorison
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag us @cubicletoceo so we can repost you.
Subscribe to our premium feed for case-study style interviews every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
