Most business owners write off Black Friday because they assume it means offering heavy discounts their margins can't absorb. However, Stephanie Paradiso calls Q4 "spendy season" and argues the opposite: some of her clients earn 50% of their annual revenue in these months, without relying on discounts.
Stephanie is a certified marketing strategist and founder of Inspired Social Collective, a creative agency built on studying what big brands do and adapting it for small businesses.
In this bonus episode, Stephanie breaks down how every business type can capitalize on “spendy season,” why October is the month to float a low-risk "micro offer" before Black Friday, and the underrated buyback strategies to implement in January that turn holiday buyers into repeat customers.
Connect with Steph Paradiso:
https://www.instagram.com/inspiredsocialco/
https://www.instagram.com/stephparadiso/
https://inspiredsocialco.myflodesk.com/h1sw2nbe3b
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