For decades, one challenge has consistently been at the top of chiropractors' minds:
How do I get more new patients?
Today, the answer increasingly starts with what happens when someone searches for a chiropractor online.
In this episode, Dr. Noel Lloyd interviews Corey Hiben, founder of ChiroX, about how chiropractic practices can use SEO, Google Ads, Google Business Profiles, better websites, and data-driven marketing to create a more predictable new patient pipeline.
Corey shares his journey from occupational therapy into digital marketing and explains why he ultimately chose to specialize specifically in helping chiropractors grow.
In This Episode You'll Learn:
- Why new patients remain one of the most important KPIs for a growing chiropractic practice
- How to tell whether you actually have a new patient problem — or a retention problem
- What it really means to "dominate local search"
- Why appearing near the top of Google and Google Maps matters
- Common Google Business Profile mistakes chiropractors make
- Why the services listed on your website and Google Business Profile should align
- The difference between SEO and Google Ads
- When Google Ads may make sense for faster lead generation
- Why SEO should be viewed as a long-term business investment
- Why many chiropractic websites fail to convert visitors into patients
- What your website should communicate to a prospective patient
- Which marketing numbers chiropractors should insist on seeing
- Why attribution and tracking matter when evaluating a marketing company
- How marketing strategies differ between small and competitive markets
- Why marketing campaigns need time and data to improve
- What type of chiropractic practice is an ideal fit for Corey's approach
SEO vs Google Ads:
Corey explains a simple way to think about the difference:
Google Ads can help create opportunities in the shorter term, while SEO is a longer-term investment in the visibility of your practice.
For growing practices, the strongest strategy may ultimately involve both — paid visibility today while building organic visibility for the future.
Your Website Isn't About You
One of the biggest mistakes Corey sees is chiropractic websites filled with information about the doctor but lacking a clear path for someone who simply wants help.
Prospective patients primarily want to know:
Can you help me?
Can I trust you?
How do I schedule?
Making those answers obvious can dramatically improve the effectiveness of your online presence.
Track the Number that Matters
Marketing shouldn't be a mystery.
Corey recommends looking closely at how much you're investing and how many actual new patients are being generated from that investment.
Cost per lead and other metrics matter, but ultimately the practice owner needs to understand whether marketing is producing real patients and real growth.
Learn More about Corey Hiben & ChiroX
If you'd like to learn more about Corey's approach to chiropractic SEO, Google Ads, websites, and local search:
Visit: ChiroXMarketing.com
You can also check out the ChiroX Podcast on YouTube, Spotify, and other major podcast platforms. Dr. Noel Lloyd has also appeared as a guest on Corey's show.
Ready to Grow Your Chiropractic Practice?
Getting new patients through the door is only part of building a successful practice. You also need the systems, team, leadership, and associates to serve those patients without making the owner responsible for everything.
Learn more about Five Star Management:
Visit MyFiveStar.com
Ready to see what's possible for your practice?
Book a consultation with the Five Star Management team and learn how the right systems can help you build a stronger, more scalable chiropractic practice.
