Hiring the wrong associate can be expensive. But even the right associate can struggle if they are never given a proper launch.
In this episode of the Chiropractic Deep Dive, we unpack Dr. Noel Lloyd’s approach to successfully launching a chiropractic associate and building profitability from the beginning.
In This Episode You'll Learn:
- Why successful associate launches begin before the employment contract is signed
- How technique and philosophy alignment affect long-term associate success
- What Dr. Lloyd looks for in a highly “launchable” associate
- How the LEAD profile can help evaluate potential candidates
- Why the 100 in 100 goal creates urgency and momentum
- How to preload an associate’s schedule before their first official day
- How a customized “Six-Pack of Marketing” can generate new patient opportunities
- Why pairing your associate with a COA can accelerate growth
- How to explain the intense early launch period without creating burnout
- The difference between mentoring and micromanaging
- Why short daily “micro meetings” can dramatically improve performance
- How to gradually train an associate to confidently deliver Reports of Findings
- Why clinic owners must take extreme ownership of the associate launch process
The goal isn’t simply to hire another doctor.
The goal is to create enough momentum, training, accountability, and patient volume that your associate becomes a profitable and confident part of the practice.
A strong associate program should create a win for the owner, a win for the associate, and ultimately a better experience for the patients you serve.
Ready to Build a Stronger Practice?
Book a Free Strategy Call with Dr. George Birnbach
Want help applying these systems inside your own clinic? Schedule a complimentary strategy call with Dr. George Birnbach and discover your next steps toward greater growth, profitability, and freedom: https://myfivestar.com/book-consultation/
Join Us Live in Dallas | November 14–15
Join Five Star Management for two powerful events happening in Dallas, Texas:
Win Win Associates — Learn the systems behind building productive, profitable, long-term associate relationships.
New Patient Edge — Discover proven strategies for generating more new patients and creating consistent practice growth.
Reserve your seat today: https://myfivestar.com/events/win-win-associates-new-patient-generation/
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