The purpose of marketing goes beyond creating awareness and stimulating interest. It is also to serve the needs of sales channels and individual salespeople in connecting with their customers. Bud Hyler shares examples of how marketing can get closer to customers and sales. And, the kind of feedback they should be looking for to improve their work.
He also talks about:
• The parallel to engineering and manufacturing
• How knowing less can help with a sales call
• An extreme example of feedback that got Bud’s attention
Podden och tillhörande omslagsbild på den här sidan tillhör Michael Webb. Innehållet i podden är skapat av Michael Webb och inte av, eller tillsammans med, Poddtoppen.
