What does it takes for a salesperson to be excellent in the eyes of a buyer? And how does it tie back to what research and experience shows about how buyers make a decision? Bob Lambert’s career spans sales and marketing. He has been a salesperson, sales manager, run a marketing agency, sold customer data services and now provides sales training.
We also talk about:
· Bob’s Law of 20 for networking and finding prospects
· Building relationships
· How understanding the customer applies to everyone who touches your customers
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