This week pod episode we cover some awesome questions from the legends int he Academy.
The most common win in the academy right now? Coaches finally getting their heads around what marketing actually requires. Front-end offer campaigns are producing results, but the bigger shift is coaches accepting that turning up and posting a few times is not a strategy. The awareness of what needs to go in is the real win.
On terms and conditions, the recommendation is to split them into two clear sections. The first covers how you operate your business, including payment schedules, cancellation handling, communication boundaries, and what happens during holidays or injuries. The second outlines what the client is committing to from a programme delivery standpoint. Two halves, clean and clear.
GLP-1s came up and produced one of the best conversations in this episode. The message is straightforward: stop fighting it and start educating. Clients need to understand the choice in front of them, coaches who ignore this will lose clients because of it, and the ones who lean in and build their knowledge around it will be better positioned than anyone who buries their head. Skye is flagged as a resource for coaches who want to get up to speed in this area.
For generating leads without paid ads, Nik runs through a solid list including local community groups, cross-promotion networks with complementary businesses, in-person and online events, and what coaches like Sam Kenyon are doing by interviewing local businesses to build genuine reputation and reach.
When leads are not converting, the root cause is almost always one of three things. Not enough volume at the top of the funnel. A message that is not pulling in the right people. Or an offer that is not clear enough for someone to understand what they are buying and why it is worth the investment. Troubleshoot from there.
For Instagram Stories, Ant breaks it into three buckets. You as a person and what your day actually looks like. Your clients and the work you are doing with them. And using Stories to expand on the context behind your posts. The goal is conversation, and that does not always have to be fitness related.
The biggest change in coaching over the last five years? A genuine shift toward behaviour change and client-centred coaching. Small group training has become a real alternative to heavy one-to-one hours. And hybrid coaching, which Ant is very clear on, is not new. Coaches have just started packaging and pricing it properly.
The episode closes with the PTMA Accelerator kicking off in one week. Two payments of £99 or £197 upfront. The last group averaged four new paying clients in their core offer, with some coaches hitting eight, nine, even eleven by the end of it.
Timestamps;
00:00 Welcome and intro
00:43 Most common wins in the academy right now
04:13 What to include in your terms and conditions
06:33 Coaching clients through GLP-1 frustration and mindset 14:34 How to get leads outside the gym without paid ads
19:50 Why leads are not converting and how to fix it
26:07 What to post on Instagram Stories
28:40 The biggest changes in coaching over the last five years 33:19 How to balance your schedule when demand picks up 36:00 PTMA Accelerator: what it is and how to join
