This week Ant and I get straight into it, no small talk, just your questions. We open on something a lot of long term coaches quietly struggle with: how to keep things fresh for clients who could train themselves but stick around for the accountability. Our take: you've got a duty of care to keep reviewing, resetting and future pacing with them, otherwise the relationship just becomes a transaction.
From there we go everywhere. Pricing came up again: should you add a flat increase across the board or move to tiered pricing? We talk through why we'd price based on what each client actually needs rather than a blanket number. We get into what actually separates a core offer that connects from one that falls flat (hint: it's not the features, it's how clearly you speak to your niche), and Ant breaks down how he manages different personalities when coaching small groups: screening, pairing people up, and setting the tone from session one.
We also tackle one of the harder questions in the industry: what to do when you hit weeks or months with no conversions. Our honest answer: have a brutally honest conversation with yourself first, because the fundamentals are boring, but they're what separates people who build something lasting from people who fall into success by accident and can't repeat it.
Elsewhere we cover how to call out a client without making it awkward, navigating holidays as a self employed PT without losing your shirt financially (Nik shares exactly how he restructured his pricing to build time off in from the start), why every PT should have a landing page, getting clients to organically support you on social media, the first step to helping a client through emotional eating, and how far in advance to start marketing a lead magnet depending on what type it is.
Plus, for the record, we both said we'd rather be doing something completely different if we weren't in fitness (Captain Jack Sparrow and a fireman, apparently).
Timestamps
00:02 Intro / why we're re recording (Wi Fi issues)
00:43 Q1: Keeping long term in person clients engaged and accountable
03:19 Q2: What would you be doing if you weren't in the fitness industry?
06:04 Q3: Pricing, flat increase across the board vs tiered pricing options
08:07 Q4: What separates a successful core offer from one that struggles to connect
10:32 Q5: Managing different personalities in a small group environment
16:51 Aside: favourite holiday destinations
17:21 Q6: How to deal with weeks/months with no conversions 23:03 Q7: Favourite ways to call out a client without calling them out
23:38 Q8: Navigating holidays as a PT, managing missed opportunity concerns
28:46 Q9: Main benefits of a landing page, should all PTs have one?
30:51 Q10: Getting clients to support you on social media without asking
32:54 Q11: First step to help a client who struggles with emotional eating
34:50 Q12: How much lead time to give before launching a lead magnet
37:33 Outro / wrap up
