This week me and Ant are in the hot seat answering your questions, and there are some proper good ones.
We start with how to turn a gym floor conversation into a paying client without it feeling like a pitch. The short version: stop calling it a sales conversation. We break down the three things you should always be finding out.
Then we get into two that are going to hit home for a lot of you. Feeling like you're failing and not good enough, and imposter syndrome. They're two sides of the same coin really. Ant makes a strong point about looking at the facts rather than just sitting in the feeling, and I talk about how comparison is doing more quiet damage than most people give it credit for.
We also get into the anxiety around not being able to switch off when you run your own business. You probably never fully do, but there are things you can do to make it less of a constant drain.
With summer coming, someone asked about the best lead magnets and front-end offers for when gyms go quiet. We push back on the idea that summer is some kind of dead zone and why your strategy probably shouldn't change as much as you think.
Ant also gives a full update on where Connected Coach is at right now for anyone who's been following along.
TIMESTAMPS
00:00 Intro, bank holiday chat and Nik's CrossFit comp
01:12 Turning gym floor conversations into paying clients
05:10 Off topic: who would you see in concert, dead or alive? 06:50 Overcoming self-doubt and feeling like you're failing 12:46 Dealing with anxiety around not being able to switch off 17:00 Best lead magnets and front-end offers for summer
21:45 Connected Coach update
26:11 Football chat: will Everton do Arsenal a favour?
26:45 If you were starting the podcast again, what would episode one look like?
28:41 Three pieces of advice for dealing with imposter syndrome
