00:00 - Intro and welcoming Skye back from her Spanish adventures
06:00 - Q1: How do you balance learning new tech and AI without losing sight of actually coaching?
11:25 - Q2: The number one personal habit limiting coaches in their business
20:25 - Q3: MailChimp vs ActiveCampaign, what should coaches actually be using?
25:20 - Q4: The most challenging and rewarding parts of family life as a self-employed PT
31:40 - Q5: Is "Lift Bitch" too offensive as a male coach marketing to women?
Skye's back. After a few weeks off and what felt like a full tour of northern Spain, we're back together and straight into the questions.
First up: how do you keep up with all the new tech and AI without losing sight of actually coaching? The answer isn't about finding some perfect balance. It's about making deliberate decisions. You're not going to absorb everything at once, and waiting for a moment of clarity that never comes is exactly how you stay stuck. Block the time. Pick the thing. Build the process. The tech exists to give you time back to coach better, not to replace the work you need to put in.
Then we get into the habits that are genuinely holding coaches back, and we don't pull punches. Work ethic comes up, but not in the generic sense. The real issue is consistently avoiding the hard, uncomfortable tasks in favour of the ones that feel productive without moving the needle. Self-accountability is a big one too, specifically the habit of externalising it, expecting someone else to keep you on track when that's never really how it works. Then there's the emotional side: letting a good week become an excuse to ease off, or a tough week become a reason to go quiet. The business doesn't care which kind of week you're having.
From there it gets practical. MailChimp versus ActiveCampaign, which one should a newer coach actually start with? There's a straight breakdown of where each one fits, what ActiveCampaign does significantly better, where Canva and Wix sit in the landing page conversation, and why the right answer depends more on where you're heading than where you are right now.
Ant then gets asked about the personal side of building a career in this industry while raising a family. It's an honest one. The distinction between being physically present and actually being present is something that lands.
We close out with a question that sparks a proper debate. A coach wants to know whether naming his women's programme "Lift Bitch" is too offensive when he's a man coaching women. There's a creative alternative involving Britney Spears, a conversation about audience trust and context, and a story about Bang Tidy Bootcamps in Manchester that you need to hear for yourself.
