If you want more listings, your marketing is probably working against you without you even realizing it.
Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really good content, is quietly buyer-facing and doing almost nothing to attract listings.
This episode breaks down four specific content buckets that actually speak to homeowners and sellers, not just buyers.
In this episode:
The Equity Wake-Up Call: why specific, unrounded dollar figures make homeowners pay attention in a way vague percentages never will
Peel Back the Curtain: why showing the messy behind-the-scenes of a transaction builds more trust than just posting "sold" signs
Proof and Possibility: real client stories, real numbers, and why calling out agents who "buy the listing" with inflated prices builds massive trust
The Secret Sellers: how targeting move-up buyers instead of first-time buyers quietly gets you a listing and a buyer at the same time
Why pre-listing inspections, lease-backs, and mortgage assumptions are some of the most underused teaching topics in real estate content
Ask yourself before every single post: does this actually appeal to a homeowner? If you want listings, that's the only question that matters.
Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes
Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety
Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE
REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE
PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼
Podden och tillhörande omslagsbild på den här sidan tillhör
Dustin Brohm. Innehållet i podden är skapat av Dustin Brohm och inte av,
eller tillsammans med, Poddtoppen.
