Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions.

On Ignite, host Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Jennifer Munoz-Callahan, VP of Digital Performance at Promises Behavioral Health, to explore how behavioral science can transform the way healthcare organizations connect with patients. Drawing from her experience in behavioral health and her personal connection to the space, Jennifer shares why understanding patient fears, motivations, and decision-making is critical to driving meaningful growth.

You'll walk away knowing:

  • Why patients are the toughest persona to convert and how to actually reach them
  • How speed-to-call and admissions team alignment directly impact patient acquisition
  • What retention marketing looks like after a patient leaves your facility
  • Why plain language outperforms clinical terminology every time

If behavioral health marketing is part of your world, this conversation will change how you approach every message you send.

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