#206 - Building Healthcare Marketing Teams That Actually Perform

Your marketing strategy is only as strong as the team executing it.

Cardinal's VP of Brand Marketing Ashley Petrochenko sits down on the Ignite Healthcare Marketing Podcast with Kelly Perritt, Chief Marketing and Brand Strategy Officer at Horry Georgetown Technical College and a 20-year healthcare marketing veteran. Kelly shares the leadership principles she's used to build high-performing teams across nonprofit, for-profit, and academic healthcare environments, and why getting this right is the real driver of marketing results.

You'll walk away with:

• A practical framework for aligning team members to roles based on strengths, not job titles
• Why listening is the most underrated skill in healthcare marketing leadership
• How to break down silos and create cross-functional alignment through process documentation
• What to look for when hiring multidimensional marketing talent in an AI-driven world

If you want to build a team that can actually keep pace with where healthcare marketing is heading, this episode is essential listening.

RELATED RESOURCES

Connect with Kelly: https://www.linkedin.com/in/kellymperritt/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

How to Build a Healthcare Marketing Roadmap That Drives Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/