#210 - The Strategists' Corner: Building modern measurement stacks

Healthcare marketers are making major budget decisions based on attribution models that often tell an incomplete story.

In episode two of The Strategists' Corner, host Rich Briddock sits back down with Ben Dutter, Chief Strategy Officer at Power Digital Marketing, to tackle the measurement problem hiding inside most healthcare marketing organizations. They introduce a practical framework that reorders how marketers should prioritize evidence, and explains why the metrics teams trust most are often the least reliable.

You'll learn:

• Why last-click attribution gives healthcare marketers a false sense of confidence
• How to use marketing mix modeling to challenge assumptions about channel performance
• A proven approach to running incrementality tests without tanking lead volume
• How to get C-suite and PE-backed stakeholders bought into a new measurement strategy

If your P&L and your dashboards are telling two different stories, this is the episode that helps you figure out which one to believe.

RELATED RESOURCES

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/

When & How to Expand Your Healthcare Media Mix  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Building a privacy-safe engine for patient growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/